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  • Privacy Policy


    Privacy policy

    Thank you for visiting Nea's website and reading its privacy policy (hereinafter the Policy).

    By browsing our website or using our systems or services, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data and information in accordance with this Policy, where applicable. 

    This Privacy Policy is composed of the following elements:

    1. Purpose of the Privacy Policy,
    2. Effective Date,
    3. How consent is obtained,
    4. Purpose of data collection,
    5. Personal information collected,
    6. Data processing purposes
    7. Processing methods used,
    8. Access to and control of personal information,
    9. Sharing and reasons for sharing personal information with third parties,
    10. Use of cookies and similar technologies,
    11. Retention of Personal Information.


    1. Objectives of the Privacy Policy :

    Respect for privacy and the protection of personal information are essential to us, which is why, through this Policy, we intend to protect it in accordance with applicable laws.

    To ensure this protection, Nea will only collect, process and share personally identifiable information with the consent of the individual, unless permitted or required by law, in which case your consent will not be required.

    The purpose of the Policy is to inform users of why and how Nea, or anyone acting on its behalf, will collect and use their personal information. It is intended to be in plain language to ensure users' informed consent. 

    For the purposes of this Policy, "personal information" means any information about an identifiable individual or information that allows an individual to be identified. Wherever possible, we will anonymize, pseudonymize and/or aggregate such information so that it no longer identifies an individual.


    1. Effective date

    This Policy applies as of September 12, 2023.


    1. Consent procedures

    We are committed to obtaining consent before collecting personal information from an individual. Consent may be express or implied and may be provided directly by the individual or by his or her authorized representative.

    We prefer to obtain express consent, whether verbally, electronically or in writing. However, implied consent may be reasonably inferred from a person's action or inaction. For example, providing a name and address to receive a publication, or a name and telephone number to obtain an answer to a question, is considered implied consent to the collection of information containing personal information. In determining the appropriate type of consent, we take into account the sensitivity of the personal information involved, the purposes for which it is collected and the reasonable expectations of a similarly situated individual.

    If we want to use personal information for a new purpose, we will describe the intended use and ask for consent again.

    It may not always be possible, particularly in the case of government requests, to obtain consent for the collection, use or disclosure of personal information. We will never disclose such information other than in accordance with this Policy, except as required or permitted by law.


    1. Purpose of data collection

    Information is collected in accordance with the purposes and objectives set out in this privacy policy.

    Some of the reasons we collect your personal information include:

    - To provide products and services: We will collect and process the data and information necessary to fulfill our mission and contractual obligations.

    - To provide and improve these products and services: Data collected during your interactions with our services may be used to analyze and improve the operation of our products and services.

    - To develop new products and services and for AI: The data collected may be used in a research and development context to offer new products and services to our users, notably through advertising and marketing messages. In addition, collected and aggregated data may be processed by algorithms using artificial intelligence.

    - To offer personalized products and services: Collecting and analyzing the data generated by your interactions with our services enables us to develop and create products and services that are relevant to your expectations in terms of culture and entertainment, in particular to plan adaptation measures for customers who require them.

    - To evaluate the performance of products and services: Data is collected in order to obtain information on the advantages and disadvantages of our products and services, and to evaluate and resolve them if necessary, notably by means of surveys. This enables us to ensure the quality of our products and services, as well as promoting risk management.

    - To protect the privacy of our users. The data we collect enables us to verify the identity and protect the privacy of people who communicate with us by telephone, electronically or otherwise.

    - To meet legal obligations. Data is collected to meet obligations arising from laws, regulations or international treaties.


    1. Personal Information Collected

    Nea may collect personal information in various forms, but will only do so by lawful means and only for the necessary purposes disclosed to you, as described in this Policy, or as permitted or required by law. 

    The personal information collected, and its sensitivity, may vary depending on the context of your interactions with Nea. For this reason, we make it a priority to inform you of the nature of the personal information we use. 

    We protect all personal information we collect. Among the personal information that may be collected and used, we pay particular attention to :

    Name and contact information. First and last name, e-mail address, mailing address, shipping address, telephone number and other similar information used to mail purchased products and to contact you regarding your order if necessary.

    Demographic data. Information about you, such as your city and country.

    Payment data. Partial data necessary for Shopify to process your payments, such as information about the payment instrument (e.g., the specific payment method (Visa, Mastercard, Paypal, etc.) and the last 4 digits of your credit card number). Payments are processed by Shopify, and Nea has only partial access to payment information, as mentioned above.

    Subscription information. Information about your choice to subscribe (or not) to the Nea newsletter.

    Interaction data. Data relating to your use of the websites, platforms and tools created. This is data you provide in order to use the products. In other cases, such as error reports, this data is generated by us.

    Other examples of interaction data we collect include:

    • Data on sites visited and usage. For example:
    · Payment and account history. Data on items you purchase and activities associated with your account.
    · Problem resolution and help data. Data you provide when you contact Nea for assistance, including the products you use, and other information that helps us solve your problem.
    • Searches and orders. Search queries and commands you employ when using our website.
    • Textual, input and handwritten input data. Textual, input and handwritten input data and any related information.
    • Location data. Data, which may or may not be precise, about the location of your device. For example, location data may be collected from a device's IP address or from data in your account profile that indicates your location with less precision, such as the name of a city or a zip code.
    • Other data. Other data provided when you use our website, including data from Google Analytics.


    1. Data processing purposes:

    To provide our products and services. We use data to operate our products and services, as well as to provide you with rich, interactive experiences.

    For example, to know the popularity of a product by collecting statistics on the number of items sold, the number of pages viewed, etc.

    Improving products and/or services. We use data to improve our products, in particular by adding new features or capabilities.

    Customization. Some products include personalized features, such as recommendations that optimize your experience and satisfaction. These features use automated processes to tailor your experiences based on the data we have about you, such as inferences we make about you and your product usage and location.

    Development of products and/or services. We use data to develop new products. For example, we use anonymized or pseudonymized personal information to better understand our customers' needs.

    Customer support. We use data to diagnose and resolve problems with products and/or services, and to provide other support and assistance services.

    Contribute to securing and resolving problems. We use data to help secure and resolve problems with our products and services. This includes using data to ensure the security of services offered to our customers, detecting malware and malicious activity, resolving performance and compatibility issues to help customers get the most out of their experience and informing them of updates to our products and services. This may include the use of automated systems to detect security problems.

    Surveys and promotional communications. We use the data we collect to provide promotional communications. You can sign up for e-mail subscriptions, respond to surveys and choose whether or not to receive promotional communications from Nea by e-mail. For more information on how we manage your contact information, e-mail subscriptions and promotional communications, please see the Access and Control of Your Personal Information section of this Policy.

    Advertising. Nea uses data collected through our interactions with you, some of our products and on third-party websites to advertise our products and services, including on third-party websites. We may sometimes use automated processes to make advertisements more relevant.

    Business transactions. We use data to process your transactions with us. For example, we process payment information to provide products purchased from our online stores.

    Reporting and business operations. We use data to analyze our operations and improve decision-making. This enables us to make informed decisions and create reports on the performance of our activities. 

    Protection of rights and property. We use data to detect and prevent fraud, resolve disputes, enforce contracts and protect our property. We may use automated processes to detect and prevent activities that violate our rights and those of third parties.

    Legal compliance. We process data to comply with the law. For example, we use the age of our customers to ensure that we comply with our obligations to protect the privacy of children, or to ensure that the customer complies with the recommended age for the audience. We also process contact details and identifiers to help customers exercise their data protection rights.

    Research. We use data to carry out research, particularly for scientific purposes and in the public interest, where permitted by law.


    1. Processing methods used

    Nea attaches the utmost importance to the security of your personal information and undertakes to process it in accordance with industry standards and norms, solely for the purposes for which it is collected, as described in this policy or in a specific notice to that effect. However, given the inherent security limitations of transmission via the Internet, it is impossible to safeguard your personal information absolutely. Information transmitted to us is therefore ultimately at the user's own risk.


    1. Access to and control of personal information

    Nea ensures that all personal information in its possession is as accurate, current and complete as is necessary for the purposes for which it is to be used.

    You have the right to request access to your personal information for verification purposes and to request a correction if your personal information is inaccurate. If you believe that your personal information is inaccurate, or if you wish to access your personal information, you may make a request using the contact information provided at the end of this Policy.

    To the best of our ability, we will provide you with timely access to your personal information. However, for security reasons, we may need to verify your identity.

    In addition, there may be circumstances where we will not be able to provide you with access to your personal information. In particular, when access may lead to the disclosure of another person's personal information and that person refuses to consent to its disclosure, or when legal restrictions apply. Should such a situation arise, we will advise you of the reason why we cannot provide you with access to your personal information.

    If your request concerns data appearing on third-party web pages or platforms, please contact these third parties directly.


    1. Sharing and reason for sharing personal information with third parties

    We do not share your personal information with companies, organizations, or individuals outside of Nea with the exception of our authorized suppliers and partners who need access to the information for the purposes listed in this policy and within the limits of this policy, as well as in the following cases:

    • With your consent.
    • For storage on cloud servers, in which case personal information may transit third-party jurisdictions. Please note that we only retain the services of reputable companies with privacy policies.
    • For external processing purposes: We transfer personal information to other companies who process it on our behalf, according to our instructions, in compliance with this Privacy Policy, with a level of data security at least equivalent to our own and in compliance with any other appropriate security and confidentiality measures. For example: postal address submitted to PosteCanada for parcel delivery.

    In particular, we use the services of third-party suppliers to pool, clean and analyze data in the cultural sector, so that they can add value to this data and develop tools for the benefit of the public or players in the sector. To do this, these suppliers process the information provided in the following way: 

    • The data is first prepared, then classified so that it can be used.
    • From the prepared data, the supplier creates aggregate statistics containing general, non-personal information, sometimes combined with data from similar sources. This pooled data is then used to create global statistics such as provenance analyses (mainly via postal codes), but also seasonality analyses or price analyses (shopping basket type).
    • For legal reasons: We disclose personal information outside our company if access to it is necessary to comply with applicable laws and regulations.

    Nea will not sell or rent your personal information to third parties.


    1. Cookies and similar technologies

    Nea may use cookies, web beacons, web beacons, web beacons, log files or other technologies to collect certain personal information about visitors to our websites, as well as about the recipients of our newsletters, invitations and other communications. Cookies are pieces of information transmitted by the server to the browser during a visit to the Web site that uniquely identify the current connection. This data may include information such as your Internet Protocol (IP) address, browser type, browser version, the pages of our site you visit, the time and date of your visit, the time spent on the site and other statistics.

    Cookies are used to retrieve search history and shopping baskets (e.g. product purchases) linked to the session, to facilitate the user's online browsing experience. It is important to note that, depending on the settings you choose, enabling the cookies option may allow other servers to install cookies on your system. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it.

    Please note that our website may contain links or references to third party websites. This policy no longer applies when you leave our website, and Nea is not responsible for the collection or processing of personal information by these third parties or via these external sources.


    1. Retention of personal information

    Nea keeps the data collected for different periods of time, depending on its nature and its usefulness in offering our products and services. During the retention period, Nea takes physical and technical measures to ensure the security of data containing personal information.

    The main locations where personal information is stored are the cities in which Nea has facilities.

    Personal information may be stored outside the country in which you live, if a third party supplier or other entity to whom we disclose personal information in accordance with this Policy is located outside the country (for example, your address submitted to postal services in your country). In such cases, personal information may be subject to the local laws of the countries or territories in which the information is collected, used, disclosed or stored, and may be accessible to the governmental and law enforcement authorities of such countries or territories.

    Once the retention period has expired, personal information is destroyed. Only statistics or reports containing de-identified and anonymized data may be retained for extended periods of time.


    Other information

    Changes to this Policy:
    We make changes to this Privacy Policy from time to time. Any reduction in your rights under this Privacy Policy will not be implemented without your express consent. We will always indicate the date on which the latest changes were made and allow you to access archived versions for review. If the changes are significant, we publish a prominent notice on our website.

    Person in charge of compliance :
    If you have any questions, comments or complaints about this policy, you can contact the person responsible for ensuring compliance with this privacy policy: Janick Gravel, Nea, hello @ neawear . com . Please note that emails will be processed in fourtheen days or less.